Video advertising has set up a new lead in the world of advertising. After YouTube became the most exclusive online-video sharing social media platform, the marketers came up with an appealing idea to promote their ads through video advertising. They implemented their advertising strategies on one of the most trending social media platforms, Facebook.
Video advertising on Facebook has been a great advantage for marketers to grab the sight of the audience. As a result, some marketers began promoting their brands on social media without complete knowledge. So, today we are mentioning the most significant cheat sheet on Facebook video ads:
Let's begin with:
What Are Facebook Video Ads?
Video ads on Facebook are ad placements that feature a video where the marketers spread brand awareness and boost the sales for their website. These are the paid versions, but every advertiser should know the accurate specifications.
Facebook Video Ad Specifications:
- File type: MP4, MOV or GIF
- Ratio: 9:16
- Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128 kbps+
- Resolution: At least 1080 x 1080 pixels
- Video captions: Optional
- Video sound: Optional
- Primary text: 125 characters
- Headline: 40 characters
- Video duration: 1 second to 2 minutes
- Maximum file size: 4 GB
- Minimum width: 500 pixels
- Aspect ratio tolerance: 1%
Facebook Video Ad Tips:
Don't Get Skipped:
You all have been a Facebook user once, and so you know how Facebook ads appear while we are in the middle of watching a video. We wait to skip the ad part, which goes on for a maximum of 15 seconds. So, the first and foremost rule is always to mention the specific point in your video ad that ends in these 15 seconds.
The Blurred Intro:
Use a blurred image in your video ad to leave some suspense for your viewers because when Facebook video loads, you will always see a blurred screen. It will boost the anticipation of your audience. So, don't forget to add a blurred image to stand out to the feed scrollers.
Graphics & Visual Effects:
Adding appealing graphics and visual effects to your Facebook video ads will help you grab more attention to your business profile. Add relevant illustrations to your ad, which will leave an eye-catching impact on the viewers. Nowadays, advertisers prefer to add shaking images, bouncing visuals, and sliding transactions.
High-Quality Video:
Make sure the ad you design should be of high definition. Design the video with accurate specifications, which will help you grab more audience's sight. We even mentioned the video ad dimensions above to state some clarity about hosting video ad campaigns on Facebook.
Facebook Video Ads Examples:
Here we are mentioning the top 03 Facebook video advertising examples which will help you attract more audiences in the future:
#1 Oreo:
Oreo, the most famous sandwich cookie brand, launched a video ad with a high-quality sleek, fast-paced movement and eye-catching shifting patterns. They even mentioned a short caption:
"A dramatic film calls for dramatically crisp OREO Thins."
This caption came out to be quite appealing for the viewers in the future.
#2 Spotify:
Spotify is the most trending online audio-streaming platform hosted video advertising on Facebook with appealing visuals: An album cover, mixed colorful elements, and on-point typography.
The caption they picked was:
"Play millions of songs, free."
It sounded quite a brand engaging idea for the viewers.
#3 Snickers:
The famous chocolate brand Snickers has been in demand for a long time. After launching their filmed video content with colorful background and typography, the audience found it quite intriguing.
They added a caption:
"Office life is full of hidden problems, but WFH is full of even more. That's why we hid a comforting brownie in a SNICKERS."
You can also watch: PowerAdSpy: Best Facebook Ads Spy Tool
Mesmerizing Words:
We hope our readers understand how Facebook Video Ads work and how you can design them by implementing these tips. We even mentioned some interesting video ad examples too.
