Facebook has grown out of just being a social platform, it now has many potential benefits for your business. These benefits include that of a website and even more. Combined, these benefits can lead to increased sales and profits for your business.
But with the increase in the popularity of Facebook among the markets another aspect that grew alongside is competition. With ever-changing algorithms and competitors continuously planning to reach your target audience, organic reach is decreasing drastically.
So how do you approach Facebook marketing to reach your ideal customer and communicate your business ideas in the best way possible?
Now is the time you take a deep dive into the world of Facebook ads. It is a way to connect with your audience on the world’s largest social network of 2.80 billion monthly active users. Facebook ads are all about getting your message in front of your target audience among this huge number. Or specifically, the people who are most likely to want your products or services.
If you want to get the best results, it’s important to understand the different Facebook ads you can use for your business. Let's begin!
Types of Facebook ads
Image ads
It is a great way to get started with Facebook paid advertising. You can create one with just a few clicks by boosting an existing post with an image from your Facebook Page.
Video ads
Video ads can run in the News Feed and Stories, or in-stream ads in longer Facebook videos. Video ads can show your team or your product in action, as a quick demo video.
Poll ads
This Facebook ad format incorporates an interactive component by adding a two-option poll to an image or video ad. It is only mobile-friendly. You can add separate links for each poll choice.
Carousel ads
A carousel ad is similar to an image ad, but it can use up to 10 images or videos to showcase your product or service. You can use this format to highlight the different benefits of one product, several different products, etc.
Slideshow ads
Slideshow ads offer an easy way to create short video ads from a collection of still photos, text, or existing video clips.
Slideshow ads help create eye-catching short video ads from a collection of still photos, text, or existing video clips. They ate an easy, low-impact way to draw attention.
Messenger ads
When creating your ad, you can choose Messenger as the desired placement to advertise on Facebook messenger. You can also run “click-to-Messenger” ads in the Facebook feed. These ads emphasize a call-to-action button that initiates a Messenger chat with your Page directly.
Stories ads
Mobile phones are meant to be held vertically. Facebook Story ads are a mobile-only full-screen vertical video format that allows you to maximize screen real estate without expecting viewers to turn their screen.
Tips For Running Facebook Ads
Use the Facebook Pixel
The Facebook pixel is a small piece of code that allows you to track conversions, remarketing to people who have viewed a product on your site, and create lookalike audiences. This code placed on your website can have a big impact on your Facebook ad campaigns.
Find Ad Frequency To Suit Your Requirement
Because it’s rare for a new prospect to take action the first time they see an ad for a product they’ve never heard of, or to remember a brand name after hearing it just once. You need to test the ad frequency.
Facebook IQ research shows that while there is no optimal number of exposures for every ad, more exposures do seem to lead to higher purchase intent.
Test Out New Ideas For Your Audience
Every time you try something new it’s important not to make assumptions about what will work and what won’t. Try out everything to see what will work in your Facebook ads. , You should also test it against your previous ads to see whether there are improvements to the metrics that matter most to you.
Track and optimize performance
Closely monitor how your campaigns perform in the Facebook Ads Manager dashboard and choose to spend on best-performing ads.
Once you’ve determined what works best after trial and error, use the winning ad as your primary campaign.
Use An Ad Research Tool Like Poweradspy
With an ad spy tool, you can keep an eye on the top competitors in your niche and study their strategies to keep ahead of them. You have the full control to research through as many ads you like, analyze which ads perform well in your niche to best conversions.
So here was a run-through of everything you need to know, from planning your first ad to developing advanced campaign strategies. While there are certainly a lot of details to keep straight when planning a paid Facebook ad, you mustn't lose sight of the big picture. With a tool like poweradspy, you can get the best out of your Facebook ads. It will help you gain a better perspective on the market and your ideal customer.
