Have you ever felt that your organic posts on Facebook are not getting much reach? You are not alone in this.
Over the past few years, Facebook has been overcrowded by marketers due to its high reach and potential. And its ever-changing algorithm is making it even harder to provide the most relevant content. It becomes hard for marketers to get their posts in front of the target audience, and thus organic reach is decreasing further.
But there is a solution to this, sponsored post!
Facebook gives you the option to boost your post, to reach more audiences on the platform.
In this article, let us go through the basics of sponsored ads, and how we can find them easily.
What Are Sponsored Ads?
It is a type of promotional post that appears seamlessly in your news feed amongst other posts from your friends and followers.
In simple words, Sponsored ads are the advertisements created with your post on a Facebook page. With the help of sponsored posts, you can help your content reach a larger selected audience.
By promoting your post, you are just making sure there are high chances of getting a higher reach. It can help you spread brand awareness, get more engagement on posts, and increase your conversion rates.
How to see sponsored ads on Facebook?
Facebook wants to bring more transparency to ads and Pages on its platform, and part of that involves allowing people to access more information about any organization and the ads it runs at any given moment.
To do so, Facebook is launching a new feature called “Info and Ads'' available on every page. Facebook has given an easy answer for how to see sponsored ads on Facebook.
Go to the Facebook page of a competitor or advertiser and click on the left-hand menu section titled ‘Info and ads’.
Depending on the advertiser you’ll be able to sort the results by which country the ads are running in and then scroll down to see all the available ads for that advertiser.
But this method has a major drawback. To view your competitor's ad you need to visit each page and study them individually
PowerAdSpy:
It’s a great resource for any marketer who wants to search ads by keyword, domain, and the advertiser and sort by the newest ad, longest-running ad, and social engagements stats, as well as targeting option and landing page properties, and much more.
The filters are very useful for filtering the search parameters and knowing which are super relevant to your campaign. It additionally provides a detailed breakdown of audience targeting and demographics, which is an essential aspect of running a successful Facebook Ads campaign.
MagicAdz:
MagicAdz can find uncloaked affiliate ads, cloaked affiliate ads, and suspected cloaked ads with just one click. It helps you uncover ads that are being cloaked in Facebook Ads, so you can find the actual landing page used by the advertiser and analyze their strategy and sales funnel.
AdSector:
AdSector has many standard features you would expect but additionally allows you to filter results by affiliate network and tracking system.
You can filter by interest to give you an understanding of the intent of the ad, and even search page content to uncover eCommerce platforms and sales funnels.
AdPlexity eCommerce
AdPlexity is a tool for the serious marketer who wants to look beyond social search and analyze competitor campaigns across all major sources. This really is a must-have tool for marketers who need to stay ahead of the competition.
SocialAdScout
SocialAdScout is a tool that offers great targeting options which you will love. There are a ton of filters to apply to your searches, plus detailed targeting options and live creatives you can interact with within the search results pages.
Conclusion:
To keep up with the growing demands of the market and changing algorithms, it is important to know how to see sponsored ads on Facebook. This will help you curate the best ads for your target audience. Additionally, with the help of an amazing ad research tool, you can get the best out of competitors' ads on Facebook.
