As a social media advertiser, your key task is to send the right brand message to the right audience at the right time. And now, with the slow death of organic reach on most of the social media platforms, paid ads are your support.
But here's the catch. You will not want your advertising funds to ads that won't convert. hence it is important to create the right ad strategy that will target your potential audience. And to achieve this easily, you can simply take inspiration from the ads of your top competitors to learn what works and what doesn't. This is where ad intelligence tools come to play.
Ad intelligence is essential for digital marketers. These software specialize in gathering data on brands’ online advertising activities. These tools provide insights into how your competitors and other companies spend money on ads and uncover the best ones for you.
In this article let's look into the ad intelligence tools and reviewing the best ad spy tools that are best for marketers:
PowerAdSpy
Power Ads Spy is easily one of the most useful tools you could add to your social media marketing arsenal. However, its pleasures don’t come cheap and most of the advanced features are available only for more expensive plans, so prepare to fork out.
Here are some of its metrics:
- Collection of over 50 million ads
- Top features: data interval search, multiple filtering options, tracking system
- Facebook, Instagram, YouTube, Google, Quora, Reddit, TikTok, GDN, Native, etc.
- Price from: $588/year
- Provides Live support
BigSpy
This free ad spy tool lets you search by marketing objectives, CTA, as well as creatives for a particular market segment. The platform also allows you to receive notifications about selected brands and companies.
Here are some of its top metrics:
- Size: 650 million ads
- It provides features like: top charts; featured ads, “heat” metric
- Facebook, Twitter, Google, Pinterest, Instagram, Yahoo, YouTube, Admob
- Live support: yes
AdSpy
AdSpy specializes in ads on Facebook and Instagram. AdSpy is a go-to ad intelligence solution if you specialize in running Facebook ads and Instagram ads.
Here are some of its top metrics:
- Collection of 91+ million ads
- Provides search through comments, Cloaker bypass, big data statistics
- Ad channels: Facebook, Instagram
- Price from: $149/mo
- Live support: No
Anstrex
This tool lets you analyze competitors’ eCom, mobile, native, push, and desktop campaigns. It also provides services for some social platforms.
The top metrics are:
- Size: 75 countries supported
- It provides features like uncover hidden mobile campaigns, affiliate-offer ads
- Ad channels: Android in-app, pop-ups, mobile web
- Price from: $149/mo
- Live support: Yes
MagicAdz
All ads in the platform’s database are connected to the actual lander used by the advertisement, so you can analyze your competitors’ entire funnel. Moreover, MagicAdz lets you create your own cloaked Facebook campaigns.
The top metrics are:
- Some of the top features are searched by keywords, 1-click affiliate ads, spy on affiliates
- Ad channels: Facebook
- Price from: $89/mo
- Live support: Yes
Final Thoughts:
Thanks to the specialized ad spy tools available nowadays, you can easily get insights into the competition’s offers, promos, traffic, and creatives.
To save yourself some headache, time, and money – consider investing in an ad spy tool from the very beginning. There are plenty of ad spy tools available online for you to discover your competition’s offers and promos, but out of these tools, Power ads spy is the best one for all your social media advertising needs.
