If you are currently working to improve the digital marketing campaigns of your firm you are in the right place. To get started you need to select an appropriate advertising platform for your business, certainly, you don’t want to be trying every platform in the market because that would become overwhelming. So it’s important to narrow down few options and if you are having trouble figuring out which advertising platform to choose, we have got you covered, Here are few options to consider-
1.Google ads
Google ads definitely come to the top list when it comes to advertising platforms, Google being the largest search engine you can definitely reap the benefit of Google’s reach to help your business grow. Google ads can be expensive but have the potential to generate great results.
There are the following Google Ad formats to choose from -
- Video ads
- Product shopping ads
- Search ads
2.Facebook ads
Facebook is one of the best advertising platforms because of its large user base, Facebook ads have different formats here are Facebook ad formats to choose from-
- Native ads
- full-screen ads
- Banner ads
- In-stream video ads
- Rewarded video ads
3.Instagram Ads
Instagram is owned by Facebook and both Facebook and Instagrams ad is maintained by Facebook ads platform. In the past 3 years lots of Instagram stores have opened, people usually buy directly through their Instagram accounts, in this scenario, Instagram ads become crucial because this will give visibility to people making searches.
4.Twitter
Twitter is gaining a lot of popularity these days. One of the best features of Twitter is that it easily blends with normal tweets. Promoted ads on twitter appear just like normal tweets except for a small symbol in the upper corner, people can easily interact using retweeting, mentioning, and liking on the tweet.
5. Pinterest ads
Pinterest has the largest audience of upper-class women so the companies that engage in handbags, apparel, shoes, and home decor would work best in the Pinterest advertisement, you can advertise your products through promoted pins.
6.In-app advertisements
Almost every app comes with ads, people rarely go to the premium versions of the apps which means that they are bound to see these ads.
7.Bing
Bing is a search engine that is owned and operated by Microsoft. While Bing has a smaller market share than Google, your advertising budget on the second-place search engine could go further. Bing Ads are 70% less expensive than Google Ads on average. That is enormous value on a search engine that receives 5 billion searches per month.
However, lower costs aren't the only benefit of using Bing's mobile ad network. You have more control over the language, location, and scheduling of your campaign with Bing Ads
8.Linkedin ads
Linkedin could be a very good place to market your products and services, especially in the B2B segment. It is great for advertising and posting educational content related to the brand and product on LinkedIn.
9.Amazon ads
Similar to google the search engine whenever you make any searches on amazon some of the top posts will be sponsored, a seller on amazon can gain more publicity by running sponsored ads on Amazon, these sponsored ads can also appear in the individual product pages.
For example: if you are looking at a gym outfit then there will be a sponsored ad for Gym bags that would go well with the outfit.
10.Snapchat
Snapchat is a smartphone social networking app. It's set up such that when you share an image or video, it's only visible for a brief period of time by default. Snapchat could be a beneficial social channel to enhance brand exposure and revenue if your target market includes Millennials and Gen Z. Their mobile ad platform allows you to create sponsored filters and AR glasses, as well as run narrative advertising.
11.Quora
If you've never heard of Quora, it's a "Question and Answer" website. People log in, ask a question (about anything), and then other knowledgeable users respond. Multiple people can respond, but the "best" answer is frequently highlighted, making it simpler for others to locate.
Targeting your ad to people who are asking questions about internet marketing on Quora could be a great way to advertise.
If someone asks, "Which ad platform is ideal for e-commerce sites?" on Quora, for example. You have the opportunity to get your ad in front of that person.
Conclusion
Each of the advertising platforms could do wonders for your company if it is utilized properly. Advertising could be an uphill battle especially when there are thousands of advertising platforms to choose from therefore we recommend you to checkout Poweradspy which is the world's largest database of Fb, Google, Instagram, Youtube, GDN, NATIVE, Reddit, Quora ads.
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