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As an online or digital marketer, you spend a lot of time advertising across various platforms. They also need to locate the highest advertising relevant to their niche in order to target the right audience for higher engagement. Marketers in this field are aware of how to accomplish so, but it can be challenging for newcomers.
Here in this article, we'll tell you how to
find best ads on the topmost ad networks. But before moving forward allow me to give you a short intro on ad networks.
What Are Ad Networks?
A company that connects advertisers with websites that want to host ads is known as an online advertising network or ad network. An ad network's primary function is to aggregate ad supply from publishers and match it with advertiser demand.
Now let us move straight to the article,
Top 5 Ad Networks to find best ads
YouTube
YouTube has over 2 billion monthly logged-in users, making it an excellent platform for advertisers to reach their target audience. The Google Ads platform is applied to create and manage campaigns, with
YouTube Analytics in the YouTube account providing more in-depth information about the audience's demographics and engagement.
Ad formats- Skippable in-stream ads, non-skippable in-stream ads, bumper ads, video discovery ads, and masthead ads are some of the Ad formats available.
Pricing- CPV and CPM are two types of pricing.
Tip- Advertisers can reach out to potential customers using the same targeting options available on the Google Display Network.
Instagram has over 1 billion active users, with a younger demographic than Facebook. The Facebook Ads platform built to create and manage campaigns as a Facebook company. While Facebook recommends using Automatic Placements (which targets all placements in one drive), the advertiser can easily set this to any position they want.
Ad Formats-Single image, video, carousel ad, and collection ad formats are available.
Pricing- is determined by the bid, estimated action rates, and ad quality.
Tip-Instagram's audience is younger and has a lower volume than Facebook's.
Every month, 2.6 billion people use Facebook, making it the most popular social network on the planet. With demographics, interests, behaviors, and more, user targeting can be very careful. Retargeting is possible on Facebook thanks to user activity and off-Facebook actions enabled by advertisers' Facebook pixel data and customer list uploads.
Ad Formats-Video, single image, carousel, slideshow, and canvas are examples of ad formats (mobile). Native, interstitial, rewarded, and in-stream video is among the video and display formats supported by Audience Network on mobile.
Pricing- is determined by the bid, estimated action rates, and ad quality.
Tip- Because this level of targeting is difficult to achieve on Google or Bing, it's best for targeting very granular audiences through detailed demographics.
Pinterest has 200 million monthly active users who use the site to research trends, ideas, and products, with several of them looking to buy.
The majority of users (7%) are women, with 40% having a household income of $100,000 or more.
Promoted pins, one-tap promoted pins, promoted video pins, cinematic pins, and improved app pins are all examples of ad formats.
CPC for promoted pins, app installs, and promoted video pins; CPM for promoted video pins.
Ad Formats-Promoted pins, one-tap promoted pins, video pins, cinematic pins, and advanced app pins are all examples of promoted pins.
Pricing-CPC for promoted pins, app installs, and promoted video pins; CPM for promoted video pins.
Tipff: Pinterest's search queries are more general than, say, Google's. Before you begin, do some keyword research. Because shares and saves on Pinterest stick around and don't cost the advertiser. As you can narrow down your search with relevant results. And utilize the same in your own ads to build a strong presence on Pinterest.
Now let us move to
How You Will Find The Best Advertisement
Finding an advertisement that fits your niche can be a complicated but enjoyable task. However, finding and selecting the best
Facebook ads for an eCommerce campaign isn't for everyone. Somewhat, you should understand what factors make a good advertisement. But, if you're still not sure, here's where to start:
#1 Attractive Headline:
Ad headlines are important because they depict what the ad is about and make it easier for viewers to understand. As a result, if you see an appealing headline, you can select that ad, as advertisements with attractive titles perform best.
#2 The call to action button:
A Call-To-Action button converts at a higher rate than any other element. Choose the ad with the most appropriate CTA (for your niche), and you'll get a list of the best campaign results.
#3 Trending Ads:
Choose an ad that is trending on multiple social media platforms, such as Facebook, Twitter, Instagram, and others. The greater the benefit, the more popular the advertisement is.
You can also watch: How To Find Best Performing Facebook Ads Using PowerAdSpy
