The craving for food and delicious dishes is everyone's first love. When you spend a long day at college or work, we mostly prefer to get yummy food at restaurants. More than 90% of restaurant owners prefer social media to advertise their business and spread awareness among the audience. Disseminating your restaurant business isn't an easy task, but you have to be professional enough to set your business on social media.
The more professional you are, the more engagement on your restaurant's website. But, advertising on social media requires some appealing tactics. So, here we are mentioning some social media advertising ideas for our readers:
The Basic Information:
The first and foremost thing to attract the audience's sight is feeding all the basic information on your restaurant's social media profile. Add every single detail about your diner, and don't forget to add the website's address and shop address on the profile. It will set a clear path for your audience to reach your easily.
Set-Up Menu:
Menu showcase the dishes your diner serves the audience. Social media is a vast platform for target audiences, and the owners can add up their menu on Facebook, Instagram, and other social networking sites. Or you can also add a QR code linked to your restaurant's menu to display the dishes you serve. Also, the diner owners can add the cuisines in their social profile's about section to help the audience get every information.
Action Button:
Don't forget to add Call-To-Action buttons to your social media profiles. CTA buttons will give the audience a path to reach your website. You can add a link to the CTA button, which helps the audience reach your website. It allows the users to contact you via email, phone, etc. They can even use the CTA buttons to take orders from your clients.
Take Orders:
Some audiences may try to order via your social media messenger. In such cases, instead of ignoring their demands, make sure to take orders via the messengers. It will showcase your responsiveness and attentiveness towards your audience. Placing orders through social media platforms will be a trembling experience for you and your customers.
Stories & Videos:
Social media is all about content and stories, whether it is Facebook, Instagram, Twitter, or any networking platform. In such a scenario, don't forget to add eye-catching and appealing stories and videos on the most visited social media platforms like Instagram and Facebook. Stories can gather more audience on your platform and boost your sales hassle-free.
Behind-The-Scenes:
Have you ever broadcasted your restaurant's cooking area and displayed how your chefs work? Well, if you didn't, then it's high time now to start uploading behind-the-scenes sessions. Adding such scenes will improvise an eye-catching reputation on your audience. It will show how clean and hygenic your work is in the kitchen.
Cooking Tips:
Adding cooking tips to your social media profiles will help you build trust between you and your audience. Sharing videos of recipes and cooking tips will showcase how you value your customers. Either you can share YouTube videos or links to your videos which you can upload on YouTube.
Top 03 Social Media Advertising Examples:
Pura Vida Miami:
To make their content look appealing and eye-catching, Pura Vida Miami shares food images with a simple and light background. It's their social media advertising strategy to target audience for the same.
Teranga:
Terenga is Harlem's African Superfood restaurant which shares user-generated content. They even motivated their followers and customers during the Covid-19 pandemic by reposting the photos their customers shared with him during lockdown.
Jennifer Crawford:
Masterchef Jennifer Crawford from Canada has more than 16k followers on Instagram. She believes sharing recipes and cooking tips will help her followers specialise more in their dishes.
You can also watch: PowerAdSpy: Best Facebook Ads Spy Tool
Final Words:
We hope our readers understand these social media advertising ideas which we shared for every restaurant owners. Through this, they can boost up their audience and increase their social media presence hassle-free.
