Ads are significant and are a must apply the technique for promoting your brand and targeting the audience for your business. There is no doubt that every marketer should use the best advertising medium and tactics for their brand. Numerous kinds of online advertising options are available for them. Like:

• Social Ads
• SEO Ads
• Native Ads
• Mobile Ads
• Display Ads, etc.

Speaking of SEO ads, these are search engine optimization ads which strictly means hosting ad campaigns on the search engine like Yahoo, Google, Bing, etc. But, today we will specifically understand the difference between Bing Ads vs Google Ads :

What Are Bing Ads?

Bing ads, now known as Microsoft Ads (since 2019), is a service that offers Pay Per Click (PPC) advertising on the search engines like Bing, Yahoo, AOL, and DuckDuckGo platforms. Bing offers different ad styles to the advertisers like:

• Dynamic Search Ads
• Multimedia Ads
• Product Ads
• Responsive Search Ads

What Are Google Ads?

Google ads is an advertising platform powered by Google. Here, the advertisers prefer to host ads and mention service offerings, product listings, or videos to web users. Whenever you hear of paid ads, the only thing you can think of is Google Ads. 

Bing Ads V/s Google Ads:

Even though both are advertising platforms, there is a big difference between the two. Let's have a quick look at it:

Display URL:

Both Bing & Google display the URLs below the ad headline. But, Bing keeps it bold, and Google does not. 

Description Text: 

Earlier, Bing offered just one line for description with a maximum limit of 71 characters, and Google allowed 2 different lines for description with a maximum limit of 35 characters in each line. But, at present, both Google & Bing allow 80 characters in one description field. 

Keywords:

Another Bing Ads vs Google Ads difference is keywords. The best thing is that both Bing and Google offer keyword research tools, broad match, and negative keyword targeting. The only difference is that the actual volume for keywords is lower on Google than on Bing. 

Click-Through Rate:

Every search engine provides financial reporting. But, Bing ads have higher CTRs for shopping and financial services than Google ads. Through it, they receive higher CTRs and higher engagement. 

Reach:

Bing ads again have a better audience reach than Google ads. The platform is growing quite enormously. Also, the Bing Ads stats are really impressive:

• Bing has 34% of the search engine market share worldwide.
• The total searches on the Bing network are 5.4 billion per month.
• There are more than 136 million unique searchers who prefer the Bing network. 

Also, Bing Ads' total reach is 63 million searchers, which is nowhere near Google Adwords. 

Cost:

The advertising budget is $2000 on Google Adwords and $400-$700 on Bing Ads. According to an internet survey, CPC averages $7.99 on Bing Ads and $20.08 on Google Adwords. Also, CPCs are 32.5% lower on Bing PPC than Google. 

Bing Ads V/S Google Ads: Pros & Cons 

Bing Ads: Pros: 

Once you advertise on Bing, you are promoting on Yahoo, AOL, and other sites partnered with it too. Bing is way cheaper than Google, and hosting your ad campaigns on Bing will be cost-effective enough to save and invest your bucks in something more worth it.

Bing Ads: Cons: 

Bing ads are just a step behind Google ads. Everyone is aware of Google, unlike Bing. The additional feature is way more flexible in Google ads than Bing. Bing can help you target an audience for your brand. But you are also missing out on billions of audiences from Google. 

Google Ads: Pros: 

The biggest search engine platform is Google, and advertising on this platform means targeting billions of audiences at a time. Also, the Google Ads average conversion rate is 3.75% than Bing Ads, which is 2.94% only. 

Google Ads: Cons: 

In comparison to Bing ads, Google ads have been much stricter about the ad campaign guidelines. In addition to it, you are missing out on the audiences from Yahoo, AOL, etc. 

You can also watch: PowerAdSpy: Best Facebook Ads Spy Tool

Final Words: 

Well, Bing Ads vs Google Ads was quite an eye-catching topic to discuss with our readers. We hope our readers are now aware of these differences between the two ad types.